
Elevate your Research with a Sociological Approach
However you come to research — whether as an agency, client or moderator– you know that the value (and rich beauty) of ethnographic (qualitative) research is its naturalistic approach. In âethnosâ or âin contextâ projects, we study people in their near-natural settings, attempting to understand the meanings they attribute to things, language, symbols, relationships, as well as an exploration of rituals, practices, and social environs.
As a Sociologist and a moderator, this is my passion:Â discovering deep insights about real people in their worlds. And to be quite honest, I think it elevates the research Iâm able to provide my clients. But in case youâre not a sociologist (or donât have one on your team), here a few tips on how to delve into consumersâ behaviors and mindsets to uncover what really drives their decisions:

Hereâs to uncovering those values and mindsets that drive consumersâ behaviors and decisions! If you need some help, Iâm just a phone call away!
