In the U.S., Valentine’s Day is all about romance. In Mexico, El Día del Amor y la Amistad extends the sentiment beyond romance — celebrating friends and a wider circle of  loved ones.

It’s always good to feel appreciated and to express our gratefulness. My clients have become part of my ‘inner circle’ of people I care about. As with friends, I reach out whenever something reminds me of them or I  just to let them know I am thinking of them.

Here’s a tip: genuine, periodic messages are one of the best ways to connect with your consumers  and show them you appreciate them— not just on Valentine’s Day but throughout the year.

See the articles below for ideas on how, exactly, to keep in touch.

Content: How to Keep Your Customers Loyal Forever, Forbes

Working with financial institutions, I often hear feedback from consumers, “They’ve got all these products for new customers, but what about me? I’ve been with the bank for years.” Care for your current consumers and they’ll ‘return the love’ by telling friends about your brand.

Consistency: Virtues of Craft: Telling The Story Of An Artisan Brand, Handful of Salt

Kyle Studstill points out that slow and steady wins the race. When I’m prospecting new clients, I might not always get the first project. Be gracious but  stay connected. Persistence pays off!

Community: Cuties, Pixies, Delites: How Marketing Rebranded A Fruit, Modern Farmer

Love ripples through communities. Cuties supported the ‘mom community’ through a special campaign designed to make moms feel appreciated:

#ThanksMom for all that you do! In the spirit of the upcoming Thanksgiving holiday, we would like to give you the opportunity to share why you are thankful for your mom. Share a picture and tell us why using the hashtag #ThanksMom …

Here’s to spreading the love!

XXOO

Alicia