Research Deeper

Elevate your Research with a Sociological Approach

However you come to research — whether as an agency, client or moderator– you know that the value (and rich beauty) of ethnographic (qualitative) research is its naturalistic approach. In ā€œethnosā€ or ā€œin contextā€ projects,  we study people in their near-natural settings, attempting to understand the meanings they attribute to things, language, symbols, relationships, as well as an exploration of  rituals, practices, and social environs.

As a Sociologist and a moderator, this is my passion:  discovering deep insights about real people in their worlds. And to be quite honest, I think it elevates the research I’m able to provide my clients. But in case you’re not a sociologist (or don’t have one on your team), here a few tips on how to delve into consumers’ behaviors and mindsets to uncover what really drives their decisions:

Here’s to uncovering those values and mindsets that drive consumers’ behaviors and decisions! If you need some help, I’m just a phone call away!

P.S.  And don’t think you can’t get these deep insights from online research – You can!  It just takes some innovation and creativity!