Carpe Diem . . . Carpe Everything!

Summer months are the perfect time to ā€˜carpe everything.ā€™ā€™ Carpe boat rides, carpeĀ evenings on patios, carpe walks or runs around the lake, carpe travel adventures . . .

As a good halfway mark for the year, summer is also a good time to assess where we are with annual goals/ projects for the year. I keep it simple and focus on one incremental goal for each area of my life. Hereā€™s a peek at some of mine:

  • Business: Apply for Women Owned Business Certification
  • Personal Travel: Visit Korea
  • Family: Offer a special Memorial for my father
  • Health: Add fish oil, coconut oil, and weight training
  • Fun: Get my own stand-up paddle board (SUP) and go play!
  • Hobby: Record 1 song a week, on Sundays
  • . . . (Can you guess the other categories?)

What motivates us to ā€œget on itā€ and just do it? For some, itā€™s the feeling that ā€œthe time is now.ā€ For others, itā€™s simply the shifting of obstacles and things just begin to flow.

In market research, we try to identify consumersā€™ motivations ā€“ what makes them buy, engage, share, change, leave ā€“ all of this and more. Itā€™s as complex a question as what makes people desire what they desire, a question I posed in graduate school for my research on sexuality and AIDS.

These resources offer some interesting perspectives on this topic, ranging from serious to lighthearted:

Whatever rocks you this summer, do it with passion, creativity, and, as some girlfriends say, ā€œCrush it!ā€

Ci vediamo a settembre!