{"id":857,"date":"2017-12-12T04:56:18","date_gmt":"2017-12-12T04:56:18","guid":{"rendered":"https:\/\/insights360.com\/?p=857"},"modified":"2017-12-14T22:21:03","modified_gmt":"2017-12-14T22:21:03","slug":"shine-a-light-on-your-personal-brand","status":"publish","type":"post","link":"https:\/\/insights360.com\/?p=857","title":{"rendered":"Shine a Light on Your Personal Brand"},"content":{"rendered":"

\"\"Which tree is a darker green color?<\/em><\/strong><\/span><\/p>\n

Which of the red snowflakes is larger?<\/em><\/strong><\/span><\/p>\n

(Pssst\u2026in both cases, they are the same!)<\/em><\/strong><\/p>\n

 <\/p>\n

The question of perception is a fascinating one and one that is critical in brand management. Knowing how customers, employees, vendors and competitors perceive your company<\/em> is something every marketing professional should always keep an eye on.<\/p>\n

But let\u2019s bring it home\u2026 How are you<\/u><\/strong> perceived by your clients, colleagues, and others in your world? Do you they see you as you think they see you?<\/p>\n

A Self-Awareness Window<\/strong><\/span><\/h4>\n

\"\"One tool I\u2019ve found interesting over the years is the Johari Window, a self-awareness model developed by Joseph Luft and Harrington Ingham in 1955. The four quadrants illustrate how information about us can be known in varying degrees by ourselves and others.<\/p>\n

Pay special attention to the \u201cBlind Self\u201d quadrant. These are the areas where you are unaware of how you are perceived. <\/strong><\/p>\n

This concise video<\/a> by Brendan Baker Media breaks down the model. At 3:25, Brendan offers suggestions for getting feedback to help fill in those blind spots.<\/p>\n

Knowledge may Sting but it\u2019s Priceless<\/strong><\/span><\/h4>\n

In my last blog post, I shared how I asked a colleague\u2019s observations of interactions (including my own) at a recent event. This got me to thinking: how often do we ask others how they perceive us?<\/em><\/p>\n

It may feel strange to ask, and we may even feel vulnerable, but what you might get back could be priceless. For instance, it could help:<\/p>\n

    \n
  • Increase the success of our communications <\/strong><\/li>\n
  • Be more memorable in a sea of human interactions<\/strong><\/li>\n
  • Improve how we impact people positively <\/strong><\/li>\n
  • Limit how we impact others negatively<\/strong><\/li>\n
  • Reduce unconscious negative behaviors, both verbal and non-verbal <\/strong><\/li>\n<\/ul>\n

    An End of Year Challenge from me to you<\/strong><\/span><\/h4>\n

    I challenge you to ask one person<\/u> for feedback before the end of 2017. (Bonus points if you ask one person in a couple different areas of life:\u00a0 professional, family, social circle\u2026) Take this learning and apply it to how you present yourself and how you interact with others in the new year.<\/strong><\/p>\n

    Observation is my craft and I am always happy to share what I\u2019ve observed if someone asks me. Tell me what you learn and how you felt when you asked for this feedback.\u00a0 I\u2019m really curious!<\/p>\n

    \u00a0 \u00a0\"\"<\/p>\n

     <\/p>\n

     <\/p>\n","protected":false},"excerpt":{"rendered":"

    Which tree is a darker green color? Which of the red snowflakes is larger? (Pssst\u2026in both cases, they are the same!)   The question of perception is a fascinating one and one that is critical in brand management. Knowing how customers, employees, vendors and competitors perceive your company is something every marketing professional should always […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[30,26,29,25,28,27,24],"class_list":["post-857","post","type-post","status-publish","format-standard","hentry","category-alicias-notes","tag-challenge","tag-communications","tag-johari-window","tag-knowledge","tag-perceived","tag-perception","tag-self-awareness","entry"],"_links":{"self":[{"href":"https:\/\/insights360.com\/index.php?rest_route=\/wp\/v2\/posts\/857","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/insights360.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/insights360.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/insights360.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/insights360.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=857"}],"version-history":[{"count":10,"href":"https:\/\/insights360.com\/index.php?rest_route=\/wp\/v2\/posts\/857\/revisions"}],"predecessor-version":[{"id":869,"href":"https:\/\/insights360.com\/index.php?rest_route=\/wp\/v2\/posts\/857\/revisions\/869"}],"wp:attachment":[{"href":"https:\/\/insights360.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=857"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/insights360.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=857"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/insights360.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=857"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}