{"id":1230,"date":"2020-09-03T18:51:42","date_gmt":"2020-09-03T18:51:42","guid":{"rendered":"https:\/\/insights360.com\/?p=1230"},"modified":"2022-01-27T16:37:19","modified_gmt":"2022-01-27T16:37:19","slug":"research-deeper","status":"publish","type":"post","link":"https:\/\/insights360.com\/?p=1230","title":{"rendered":"Research Deeper"},"content":{"rendered":"\n
\"\"<\/figure><\/div>\n\n\n\n
Elevate your Research with a Sociological Approach<\/h5>\n\n\n\n

However you come to research — whether as an agency, client or moderator– you know that the value (and rich beauty) of ethnographic (qualitative) research is its naturalistic approach<\/strong>. In \u201cethnos\u201d or \u201cin context\u201d projects,  we study people in their near-natural settings, attempting to understand the meanings they attribute to things, language, symbols, relationships, as well as an exploration of  rituals, practices, and social environs.<\/p>\n\n\n\n

As a Sociologist and a moderator, this is my passion:  discovering deep insights<\/strong> about real people<\/strong> in their worlds<\/strong>. And to be quite honest, I think it elevates the research I\u2019m able to provide my clients. But in case you\u2019re not a sociologist (or don\u2019t have one on your team), here a few tips on how to delve into consumers\u2019 behaviors and mindsets to uncover what really<\/em><\/strong> drives their decisions:<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Here\u2019s to uncovering those values and mindsets that drive consumers\u2019 behaviors and decisions! If you need some help, I\u2019m just a phone call away!<\/p>\n\n\n\n

\"\"<\/figure><\/div>\n\n\n\n
P.S.  And don\u2019t think you can\u2019t get these deep insights from online research \u2013 You can!<\/strong>  It just takes some innovation and creativity!<\/h5>\n","protected":false},"excerpt":{"rendered":"

Elevate your Research with a Sociological Approach However you come to research — whether as an agency, client or moderator– you know that the value (and rich beauty) of ethnographic (qualitative) research is its naturalistic approach. In \u201cethnos\u201d or \u201cin context\u201d projects,  we study people in their near-natural settings, attempting to understand the meanings they […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4,13],"tags":[],"class_list":["post-1230","post","type-post","status-publish","format-standard","hentry","category-alicias-notes","category-educating-the-marketer","entry"],"_links":{"self":[{"href":"https:\/\/insights360.com\/index.php?rest_route=\/wp\/v2\/posts\/1230","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/insights360.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/insights360.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/insights360.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/insights360.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1230"}],"version-history":[{"count":13,"href":"https:\/\/insights360.com\/index.php?rest_route=\/wp\/v2\/posts\/1230\/revisions"}],"predecessor-version":[{"id":1300,"href":"https:\/\/insights360.com\/index.php?rest_route=\/wp\/v2\/posts\/1230\/revisions\/1300"}],"wp:attachment":[{"href":"https:\/\/insights360.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1230"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/insights360.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1230"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/insights360.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1230"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}