{"id":1050,"date":"2018-08-06T21:13:34","date_gmt":"2018-08-06T21:13:34","guid":{"rendered":"https:\/\/insights360.com\/?p=1050"},"modified":"2018-08-06T21:18:14","modified_gmt":"2018-08-06T21:18:14","slug":"carpe-diem-carpe-everything","status":"publish","type":"post","link":"https:\/\/insights360.com\/?p=1050","title":{"rendered":"Carpe Diem . . . Carpe Everything!"},"content":{"rendered":"<p>Summer months are the perfect time to \u2018carpe <em>everything.\u2019\u2019 <\/em>Carpe boat rides, carpe\u00a0evenings on patios, carpe walks or runs around the lake, carpe travel adventures . . .<\/p>\n<p><strong><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-1052 alignright\" style=\"font-weight: 400;\" src=\"https:\/\/insights360.com\/wp-content\/uploads\/2018\/08\/CARPE-DIEM-300x180.png\" alt=\"\" width=\"316\" height=\"190\" srcset=\"https:\/\/insights360.com\/wp-content\/uploads\/2018\/08\/CARPE-DIEM-300x180.png 300w, https:\/\/insights360.com\/wp-content\/uploads\/2018\/08\/CARPE-DIEM.png 324w\" sizes=\"auto, (max-width: 316px) 100vw, 316px\" \/><\/strong><\/p>\n<p>As a good halfway mark for the year, summer is also a good time to assess where we are with annual goals\/ projects for the year. I keep it simple and focus on one incremental goal for each area of my life. <span style=\"color: #ff6600;\"><em>Here\u2019s a peek at some of mine:<\/em><\/span><\/p>\n<ul>\n<li><strong>Business:<\/strong> Apply for Women Owned Business Certification<\/li>\n<li><strong>Personal Travel:<\/strong> Visit Korea<\/li>\n<li><strong>Family:<\/strong> Offer a special Memorial for my father<\/li>\n<li><strong>Health:<\/strong> Add fish oil, coconut oil, and weight training<\/li>\n<li><strong>Fun:<\/strong> Get my own stand-up paddle board (SUP) and go play!<\/li>\n<li><strong>Hobby<\/strong>: Record 1 song a week, on Sundays<\/li>\n<li><span style=\"color: #ff6600;\">. . . (<em>Can you guess the other categories?)<\/em><\/span><\/li>\n<\/ul>\n<p>What motivates us to \u201cget on it\u201d and just do it? For some, it\u2019s the feeling that \u201cthe time is now.\u201d For others, it\u2019s simply the shifting of obstacles and things just begin to flow.<\/p>\n<p>In market research, we try to identify consumers\u2019 motivations \u2013 what makes them buy, engage, share, change, leave \u2013 all of this and more. It\u2019s as complex a question as what makes people desire what they desire, a question I posed in graduate school for my research on sexuality and AIDS.<\/p>\n<p>These resources offer some interesting perspectives on this topic, ranging from serious to lighthearted:<\/p>\n<ul>\n<li><strong><a href=\"https:\/\/www.psychologytoday.com\/us\/blog\/evidence-based-living\/201704\/what-motivates-us-and-why\">Intrinsic vs. extrinsic motivation<\/a><\/strong><\/li>\n<li><strong><a href=\"https:\/\/www.psychologytoday.com\/us\/blog\/science-choice\/201712\/10-factors-influence-your-purchase-decisions\">Behavioral economics and what motivates consumer purchases<\/a><\/strong><\/li>\n<li><strong><a href=\"https:\/\/www.youtube.com\/watch?v=vi0Lbjs5ECI\">Robin Williams Carpe Diem in Dead Poets Society<\/a><\/strong><\/li>\n<\/ul>\n<p>Whatever rocks you this summer, do it with passion, creativity, and, as some girlfriends say, \u201cCrush it!\u201d<\/p>\n<p><strong><span style=\"color: #ff6600;\"><em>Ci vediamo a settembre!<\/em><\/span><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Summer months are the perfect time to \u2018carpe everything.\u2019\u2019 Carpe boat rides, carpe\u00a0evenings on patios, carpe walks or runs around the lake, carpe travel adventures . . . As a good halfway mark for the year, summer is also a good time to assess where we are with annual goals\/ projects for the year. I [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"class_list":["post-1050","post","type-post","status-publish","format-standard","hentry","category-alicias-notes","entry"],"_links":{"self":[{"href":"https:\/\/insights360.com\/index.php?rest_route=\/wp\/v2\/posts\/1050","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/insights360.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/insights360.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/insights360.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/insights360.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1050"}],"version-history":[{"count":8,"href":"https:\/\/insights360.com\/index.php?rest_route=\/wp\/v2\/posts\/1050\/revisions"}],"predecessor-version":[{"id":1061,"href":"https:\/\/insights360.com\/index.php?rest_route=\/wp\/v2\/posts\/1050\/revisions\/1061"}],"wp:attachment":[{"href":"https:\/\/insights360.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1050"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/insights360.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1050"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/insights360.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1050"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}