As a Sociologist, Alicia knows how to listen and assess meaning in what is said, how it is said, and what is left unsaid. She then helps clients take this one step further to discern the “So what?” and “What does this mean for me and my business?”

In addition to moderating, Alicia has been asked by clients to utilize these tools and techniques as a Facilitator and aSuccess Coach.

Qualitative Research

As an experienced, senior Moderator, Alicia has moderated and directed hundreds of projects using the following techniques:

  • Focus Groups
  • One-on-ones (IDI’s)
  • Dyads
  • Friendship Groups
  • Ethnographies
  • Store intercepts


Alicia facilitated creative brainstorming sessions for Procter & Gamble’s marketing and product innovation teams. Have Alicia facilitate your upcoming meetings and help your team creatively generate ideas and solutions and, most importantly, make sense of the output.

Alicia is trained in The Grove Graphic Facilitation methods.

Success Coaching

A new but natural offering given Alicia’s years of experience listening and engaging with consumers, Insights360 now offers one-on-one Success Coaching and small team coaching sessions.

Let Alicia help you clarify, focus, and take steps toward what you really want in your business, career, or life. Alicia is currently pursuing professional certification as a Coach with iPEC and the International Coaching Federation.