Insights360 Becomes a Certified Minority-Owned Business (MBE)

Exciting news! Insights360 is now a Certified Minority-Owned Business.

Be sure to reach out, and I’ll share more details on why working with a Certified Minority-Owned Business is good for your business too.

Business Card - Front with Hispanic Callout and MBE

Giving and Learning: Update on Refugees in Austria

While in Vienna for the annual QRCA International Conference, I fulfilled a special promise I’d made over a year ago. I returned to the Islamische Glaubensgemeinschaft (Islamic Religious Community) and made an Insights360 donation on behalf of my 2015 clients. Your generous donation will help many refugees receive services; I’m grateful to you!


Here’s an update that I received while visiting:

  • During a recent election, the public majority rejected the idea of allowing more refugees into the country. Candidates catered to popular opinion by proposing to close the borders.
  • It is critically important that current refugees are invited to “educate the educators” and train community and civic leaders, so these groups can help refugees assimilate.
  • Most refugees desire to work but are unable to do so given their refugee status. Aid relief organizations have coordinated volunteer opportunities for current refugees to help incoming refugees.


Unfortunately, a party with an anti-refugee platform was voted into office. Read more about what could happen next:

Austrian Presidential Vote Gives Edge to Right-Wing Candidate, NY Times

Austria passes law to shut off border if refugee influx is too great, RT News


Back to Basics: Research Cues from Freud

At the QRCA International Conference in Vienna, I attended many presentations; everything from semiotics to behavioral economics. The most apropos session was about Freud’s influence on how we do research.

FreudCouch_withcreditcaptionThe Sigmund Freud Museum created an online exhibition on Freud’s life to commemorate his 160th birthday

According to Peter Tolman from Jigsaw Research, Freud influenced three areas of our research methods:

  • TALK – We allow people to speak unstructured (open, rambling), we use projective questioning that allows people to project feelings onto others and we show interest, not judgement.
  • LISTEN – We observe how people talk (repetitions, hesitations, slips) and are on alert for defensiveness, projection, repression, denial and rationalization.
  • THINK – People are not transparent to themselves. We listen, revisit the date of research and then pour over it for clues; we interpret the data for insights. We “make the unconscious, conscious.”

Freud reminds us to go “back to the basics” when doing research. Let’s remember to “deeply listen” and  follow the clues our respondents leave for us.

These will lead us to a true understanding of their preferences, desires and opinions.


And what would a conference be without a little fun?




More Love. Less Hate.

I’ve had the good fortune of being able to travel for work and pleasure throughout my adult life. Every time I go somewhere, I’m energized by the people I meet. They inspire and enlighten me, transforming me with their stories.

I’ve met stewards of the land in Panama who’ve worked the same fertile ground for generations. I’ve met refugees in transit in Austria who’ve uprooted themselves in search of a better life.

They all have hopes and dreams and aspirations. They all want what’s best for their families. They all grieve and fear and feel pain.

The further I dig into their stories, the more descriptors like “farmer” or “refugee” become secondary. Real humanity starts to emerge.

In the aftermath of the Orlando shooting, I wanted to extend heartfelt condolences to the affected communities.

Based on my encounters with people around the world, I know we all desire to love and be loved.

Love triumphs.


Photo source

Locally Grown

Since Insights360 launched its Tampa office, I’ve hit the ground running — reintroducing myself to facilities around the state as their LOCAL MODERATOR.  My goal is to be their “go to moderator” when they need to recommend a moderator to their clients.

Just as importantly, doing this ground work helps me identify the market and facility best suited for my clients’ needs. Tampa, Ft. Lauderdale, Miami, Hollywood… there are top-notch professionals running facilities in each of these markets  and I look forward to working with them all.

Fieldwork in Florida from Insights360 on Vimeo.

Whoa! I Heard This and LOVED It!

At the Florida Creativity Weekend, I attended Charles Rattner’s environmental design session and realized that my passion for design, ethnography, and seeing how environment affects human behavior now has a name: environmental psychology! Learning this has me reflecting on how to incorporate environmental design into my research methodologies. Read on…

Here are some cool tidbits:

Want to think more analytically? Surround yourself with the color red and low ceilings. Want to think more creatively? Think blue hues, high ceilings and lots of light.

interior design

Image via Interior Design


Image via Inc.

As an ethnographer, I often go into people’s homes to research how a product is used in their environment. Imagine if I took it one step further, not just analyzing the product itself but analyzing the space as a whole. How could I offer recommendations for making a space more conducive to creative thought? “Space scanning” is a service  I’d love to explore.

When I reflect on Rattner’s session, I realize that, for me, it wasn’t just about redesign in the context of physical space. It was also about redesigning my goals and my passions. Redesign is an exciting concept when you approach it metaphorically. Sometimes, it just takes that “external lightbulb” to illuminate something within you.

If you’re as excited about environmental design as I am, let me know. I’d love to hear your thoughts and to share resources.

Until then, here are some links from around the web to inspire thoughts about our spaces and environmental design:

Finding Home Office Space in Tight Quarters

Optimizing Space in a 45-square-meter London apt.

Converting a Convent in to an Art Gallery

Designing the Ideal Home for Wounded Warriors

The Workspace for Bicyclists

Practice Creativity

It’s a true paradox: thinking creatively requires a structure! What’s more, like anything you hope to perfect in life, you must practice, practice, practice creativity to train your brain to think creatively. It makes sense, doesn’t it? Here’s how I flexed my creative muscles this month.

FCW_1 edit turq

In March I attended the Florida Creativity Weekend in beautiful Sarasota. As a souvenir, here are two techniques for your own creative toolbox:


Trust me, you can use this exercise for everything — even which car to buy or where to go for vacation. Mindmapping mimics the brain’s thought patterns, giving every idea a place to live. It’s about coming at a ‘problem’ from every angle and taking a deep dive. Let me know if you want some templates.

FCW_3 edit turq

Divergent and Convergent Thinking

Divergent thinking encourages you to generate a LOT of ideas. Convergent thinking encourages you to hone in on those ideas, filtering and selecting the best ones based on objective criteria. You’re likely already familiar with a popular strategy for divergent thinking. It’s called brainstorming, pioneered by Sidney Osborn and Alex Parnes.

FCW_4 (1) edit turq

If you’re interested in attending this creativity conference in the future, let me know. Insights360’s Florida office is only an hour and a half away.  How about doing this creative boot camp together?

Vienna Calling

In mid-April  I’ll be attending the QRCA Worldwide Qualitative Research Conference in Vienna, Austria. The conference theme is: “Leading Beyond: A Symphony of Transformative Thinking and Discovery.” Global marketing trends and innovative research techniques to apply to my own projects is what I’m especially interested in.

Tip 1: When attending conferences, play an active role. Present, volunteer, lead. While my presentation is earmarked  for a future conference,  I will be leading the daily Healthy Connections with morning exercise at the nearby Stadtpark. We had +30 participants at the Orlando QRCA Conference and I made memorable personal connections with new colleagues. Future partnerships for sure.

Tip 2: Be clear with yourself about what you want to get out of the conference. For me it’s this:

  • How can Insights360 be the  U.S. partner to international researchers? What are their needs?
  • How can I participate in more international projects? With my 5 languages, I’d love this!
  • Make personal and professional connections with researchers from 15 countries on 5 continents

UPDATE on INSIGHTS360 DONATION: While  in Vienna, I’ll give an Insights360 donation on behalf of my 2015 clients. This donation will go to the refugee nonprofit I worked with last September.

Aufwiedersehen! Bis spater!

Leading Beyond

For details on QRCA Healthy Connections in Vienna, click the link: (QRCA) Healthy Connections

Valentine’s Day and El Día del Amor y la Amistad

Valentine 2016

In the U.S., Valentine’s Day is all about romance. In Mexico, El Día del Amor y la Amistad extends the sentiment beyond romance — celebrating friends and a wider circle of  loved ones.

It’s always good to feel appreciated and to express our gratefulness. My clients have become part of my ‘inner circle’ of people I care about. As with friends, I reach out whenever something reminds me of them or I  just to let them know I am thinking of them.

Here’s a tip: genuine, periodic messages are one of the best ways to connect with your consumers  and show them you appreciate them— not just on Valentine’s Day but throughout the year.

See the articles below for ideas on how, exactly, to keep in touch.

Content: How to Keep Your Customers Loyal Forever, Forbes

Working with financial institutions, I often hear feedback from consumers, “They’ve got all these products for new customers, but what about me? I’ve been with the bank for years.” Care for your current consumers and they’ll ‘return the love’ by telling friends about your brand.

Consistency: Virtues of Craft: Telling The Story Of An Artisan Brand, Handful of Salt

Kyle Studstill points out that slow and steady wins the race. When I’m prospecting new clients, I might not always get the first project. Be gracious but  stay connected. Persistence pays off!

Community: Cuties, Pixies, Delites: How Marketing Rebranded A Fruit, Modern Farmer

Love ripples through communities. Cuties supported the ‘mom community’ through a special campaign designed to make moms feel appreciated:

#ThanksMom for all that you do! In the spirit of the upcoming Thanksgiving holiday, we would like to give you the opportunity to share why you are thankful for your mom. Share a picture and tell us why using the hashtag #ThanksMom …

Here’s to spreading the love!




New Year, New Space

Did you know Insights360 now has a Florida location? Don’t incur travel costs for warm, beachy travel — we have the ideal destination!

If your research involves a Florida or SE market, consider Tampa, Florida and enjoy the beautiful views … see what we’re talking about below!

Tampa 1

And even if you are in town for other reasons, give me a call, I’ll have “REGGIE,” our dependable and fun-loving Insights360 Turkish taxi driver pick you up and bring you to us at the beach!